1.
The Kevin Smith Show reserves the right to reject any advertiser or
advertisement for placement on the Kevin Smith Show web site, or inclusion
in spot rotations on the show, or associated with the Kevin Smith Show
in any way whatsoever. The decision will be based on what the
Kevin Smith Show deems to be in its best interest and shall be made
at the discretion of the Kevin Smith Show. †See Guidelines
below.
2.
Button and Banner ads require graphics which must be provided by the
advertiser.
3.
Radio Spot ads may be provided by the advertiser along with a certification
that the ad is cleared for royalty free use. However, if the advertiser
does not have a radio spot already produced and cleared for royalty
free use, the Kevin Smtih Show will produce one. Any such ad produced
by the Kevin Smith Show is cleared for use only on the Kevin Smith Show
unless otherwise stated in writing by Kevin W. Smith.
4.
The Kevin Smith Show will not be held responsible for technological
failures such as power outages, server failures, etc. Should a
technological failure occur, the full number of ad insertions will be
honored beginning with the first moment the technology has returned
to working condition.
5.
Calculation of rates for CPM based ads (i.e. Banners on the Player Page)
is accomplished in this manner:
At
the end of each show, the streaming servers produce a report of our
exact audience numbers throughout the show, and an average. The
average is used to calculate the CPM based on achieved benchmarks.
An achieved benchmark means we do not round-up to the next cpm.
If we have not achieved it, we do not charge for it. If
the audience numbers average lower than your bid, you will be charged
only for the actual average.
EXAMPLE:
Average
Listeners |
CPM |
52,356 |
52 |
52,507 |
52.5 |
52,999 |
52.5 |
In
order to make budgeting simpler for our advertisers, we currently cap
the cpm for .25/cpm additional.
A
$2/CPM rate can be capped at $2.25/CPM. So, if you cap your CPM
at $2.25 and you bid 50 CPM, we would charge you $2.25 * 50 even if
our audience numbers exceeded your bid. So, if our audience numbers
went to and average of 75,000 you would be charged based on the 50,000
that you bid. If you choose not to cap the CPM, you would be charged
the lower $2 per CPM, but would pay for the entire 75,000 listeners.
Here
is the difference in dollars if the audience surges to 75,000 listeners.
CAPPED
CPM: $2.25 x 50 x (5 days) = $562.50
NONCAPPED:
$2 x 75 x (5 days) = $750
Minimum
CPM Bid: 50
Simplify
it by using our only Banner Ad calculator.
6.
Advertisers will be provided access to ad response tracking for button
and banner ads.
7.
Ads must be paid for in advance.
†Guidelines:
The following types of ads would be rejected.
ADULT
CONTENT ADS
ANTI-AMERICAN ADS
ADS PROMOTING HATE and/or VIOLENCE
ADS PROMOTING ILLEGAL ACTIVITY
ADS FROM GROUPS KNOWN TO BE LINKED TO TERROR ORGANIZATIONS
ADS THAT ARE SLANDEROUS IN NATURE
Should
you have any questions, please call our office at:
800-289-1092
(toll free)
623-444-5756
(Phoenix local)